Discussed are a number of interesting examples of energy savings, plus governmental programs at both the state and federal level, which facilitate the efficiency trend. For example:
Significantly, California adopted regulations so that utility company profits are not tied to how much electricity they sell. This is called "decoupling." It also allowed utilities to take a share of any energy savings they help consumers and businesses achieve. The bottom line is that California utilities can make money when their customers save money. That puts energy-efficiency investments on the same competitive playing field as generation from new power plants.
There is also this interesting observation:
Economic models greatly overestimate the cost of carbon mitigation because economists simply don't believe that the economy has lots of high-return energy-efficiency opportunities. In their theory, the economy is always operating near efficiency. Reality is very different than economic models.
The story ends on a political note, noting a senator in a hearing calling the author's ideas "poppycock." The facts suggest otherwise.